Case study · Design house
Blake Mill
Statement-print menswear, sold on the statement. Ad creative and campaign art direction, designed by Muhammad Saad to make a bold print the reason men stopped and clicked.
The starting point
A bold catalogue, and a feed that scrolls fast.
Blake Mill makes statement-print shirts – florals, skulls, dragons, peacocks. The product has a clear point of view. On paid social, that point of view is the hard part. A bold print splits a cold audience, and a crowded menswear feed gives the thumb half a second to decide. The creative had to make the print the reason to stop, not the reason to scroll past, and carry that across enough angles for Meta to find the winners.
What we made.
The bold hook
“Unleash your boldness.” Lifestyle frames that put the loudest prints in the centre and let the shirt carry the ad. The statement leads, the copy stays short.
The craft angle
“The art of detail.” Gallery and close-grain settings that framed the print as craftsmanship, for the buyer who needs the quality reason before the bold one.
The offer creative
“Buy one, get one free.” Flat-lay product grids built around the FIRSTBLAKEMILL code, made to convert the intent the brand-led ads warmed up.
The range story
“Inspired by the world.” Grid layouts that showed the breadth of the catalogue, for the audience that wants choice before the click.
One system
Square and vertical, dark grounds and light. One wordmark, one voice, every frame held to a single standard so the test stayed clean.
The result
What the creative returned.
Top ROAS on a single campaign, inside Blake Mill's own ad account. Campaign names blurred for client privacy.
Figures reflect results on the ad creative, run on Blake Mill's own media. The 15.84x is the top-performing campaign, not an account average.
The work.
Unleash your boldness.Blake Mill
Design house
Creative that sells.
One brief. One specialist. No hand-offs. Tell us what you're building and we'll tell you honestly if we're the right fit.